3 Ways to Grow Any Business

Let me ask you something… Aside from the dead give-away coming from the title, how many ways do you, or did you, think there was to grow a business? Any business.

1? 3? 10? 150?

When ever I ask this to an audience I get countless people shouting out a variety of answers ranging from 1 to, well, unlimited.

It’s true… People actually think there are “unlimited” ways to grow a business!

Truth be told, there are only three ways to grow and business.

THREE?! Have you lost your mind?

Nope, and I welcome you to challenge that.

There are only THREE ways to grow ANY business.

Here they are:

First, you can increase the amount of clients you have.

Second, you can increase the size of the transaction.

And third, you can increase the amount of transactions that occur per year.

When you apply pressure or focus on all three of these ways to grow your business, you can grow GEOMETRICALLY, anything is linear and limiting.

Let me explain…

The sad truth is that most people focus primarily on number 1, growing the client base, without realizing that this is by far the slowest, most expensive and time consuming method there is, and is very linear.

Often, the cost to constantly acquire new clients is high, and usually doesn’t become incrementally MORE profitable as the business grows because, unless the business is under-performing, typically the overhead goes up alongside with the increase in clients. If you had 10 clients and running at max capacity, and you add 10 new clients, you need more staff, products, staff, etc.

Let’s play this out…

Let’s say you had 100 clients, and those 100 clients purchase once per year, and they spend 100 bucks. (Just to keep the math easy!)

100 clients x 1 per year x $100 = $ 10 000

So 100 clients spend 100 bucks with you once a year, you’re bringing in 10K.

Now let’s say you bust your butt and generate a 10% increase in your client base, so now you have 110 clients. Of course, for this example we’ll assume you didn’t lose any of those original 100. (a joke, I know, but that’s okay)

Now your business is doing…

110 clients x $100 x 1 year = $11 000

10% increase right? Seems pretty good?

But that’s a hard, slow approach. And expensive. I mean, when your business is new, just starting off and still in its infantile stages, 10% increase may not seem that tough, but that’s because a new business picks off the easy, low hanging fruit. Once all the easy clients have come and (hopefully not all) gone, that’s when we find out what it really cost to bring in a new client.

So bringing in new clients is by far the most expensive method of growth. (and there’s nothing wrong with that… )

But what if we took that same 10% and applied it across the board. What if you not only increased your client base by 10%, but you added a 10% increase to each transaction (you can raise your prices, bundle in related product or services, etc.). And let’s be honest, most people can raise their prices 10%. (more on that later)

So now we have…

110 clients x $110 per person, x 1/year = $12 100

That’s an extra $2000 a year without any extra effort.

But let’s take this even further…

What if you convinced them to make a purchase twice a year as oppose to once per year…

110 clients x $110 per person x 2/year = $24 200

Now we’re talking.

Now, don’t get me wrong, I’m not naive enough to say it’s that easy. I get that this is just math and there are a million and one things that could change this formula and it’s success. BUT, to discount the fact that most people only focus on growing the client base and nothing else would be foolish.

It all boils down to what kind of lifestyle you want…

If you want to spend every day going out and getting new clients, and that makes you happy, go nuts.

Or, if you’re like some of my clients who, maybe for personal or family time, want to work LESS, there’s lots you can do! For example, I’ve had clients RAISE their prices by 80, 100, 250% (Yes!), lose half their clients which means less overhead, less work, less time, and end up making MORE money.

The beauty of business is that you CAN choose and design life on your terms.

Of course there are a million ways to increase your client base, there are a million ways to increase the size of each transaction, there are a million ways to increase the amount of times they transact business with you, but at the end of the day all of business boils down to three basic things: clients, size of purchase, purchases per year.

Clearly, we’re always talking average, or even below average figures to be conservative (it’s always better to be surprised on the upside not downside), but what if…

If you own a restaurant, you have 100 clients spending 50 bucks a meal coming in twice a year… and you got those same clients to spend a few bucks more each time, or come in two extra times?

If you own a fitness studio and you got your clients to invest in an added, specialty program and running it twice per year above their regular membership.

If you own a hair dresser and your clients come in on average once every 3 months but you got them to come in every 2.5 months instead, and upsold them a wash or color or product each time.

If you’re an independent sales rep and had 100 clients ordering twice per year, you can spend all day trying to get new clients, or give your existing clients reasons to buy three times per year.

Small and Midsized Company Marketing and Marketing Communications – Important Forecasts For 2017

2016 ended with Americans exhausted by emotionally wrenching politics, stories of foreign entanglements and violence at home. Businesses, too, have struggled with modest economic growth and a turbulent stock market. As 2017 begins we all, consumers and organizations alike, face uncertainty in a variety of arenas.

With this as backdrop, businesses still have to develop, plan and execute strategies for profitable growth. After speaking to various colleagues and clients, and reading the comments of a number of pundits and prognosticators, here’s my take on what’s in store for small and midsized B2B and B2C businesses in the coming year:

1. A significant number of marketers – both large and small – will conduct agency reviews in 2017. The current report from Advertiser Perceptions (based on 420 marketers representing about 90 percent of the Top 100 US advertisers) reveals a staggering number of planned reviews:

· 66% plan creative agency reviews;

· 65% plan to review search agencies;

· 64% plan to review media agencies;

· 61% plan to review digital agencies.

Why? Beyond the lack of trust in authorities in society as a whole, rightly or wrongly trust has also been lost between marketers and their agencies. So if you’re feeling concerned about your agency relationship, recognize that you’re not alone.

2. There will be major increases in the number of companies hiring “contingent workers”, i.e., independent contract workers and freelance specialists. Faced with rises in the minimum wage, increases in healthcare costs and increasing payroll taxes, companies are obviously doing everything they can to cut their fixed labor costs. But the ability to hire top notch talent for the short or long term is also a practice gaining much momentum. In fact, a recent survey by Deloitte University Press showed a “7 percent significant increase” plus a “44 percent increase” in planning to hire contingent workers in the next few years.

Keep in mind that these “outsiders” bring fresh energy and fresh ideas to any type of organization while also perhaps providing some savings to your bottom line.

3. Media fraud and ad blocking will increase in 2017. Much was uncovered by the Association of National Advertisers’ eight month investigation of undisclosed rebates flowing from digital media companies to agencies. However, there’s incentive for fraudsters to keep doing what they’re doing because of the ability to circumvent fraud detection systems. This widespread practice can influence agencies’ media recommendations (and bottom lines), while obviously not being in the best interests of clients.

Perhaps more importantly, the stunning growth of ad blocking across markets poses a huge threat to digital media. At least 419 million people worldwide are blocking ads on their smartphones, nearly twice the number blocking on desktops. That’s 22 percent of the world’s 1.9 billion smartphone users (PageFair – Ad Blocking Goes Mobile).

Digital and mobile media aren’t going away but using them effectively is challenging. Find trusted professionals to make sure you get what you bargained for.

4. As customers and supporters are the life blood for any business or nonprofit, organizations will need to significantly increase their efforts to gain insight into their real world wants and needs. A recent McKinsey & Co. study of about 700 senior executives concluded that: 1) only 6 percent of companies felt they understood the needs of their customers extremely well; and, 2) seventy-two percent considered customer insight budgets inadequate.

There has been an explosion in the amount of customer data available, with new software programs mining all sorts purchase and opinion information, including social media. To be competitive, organizations will have to keep expanding their knowledge using this new information. It just doesn’t seem smart to even consider developing a targeted strategy or plan without knowing your customers, so make sure you have the skills to obtain and interpret the right information.

5. Developing and maintaining a positive customer experience will become the new king of marketing. Distrust of institutions appears to be rampant — products are recalled, passwords are stolen, on-line tweets have as much credibility as government agencies. Starting with employees, make sure they have the knowledge and tools to better serve the customer, create a positive experience, and champion repeat purchase and customer referrals.

Trust is the new black. All aspects of a brand’s life should convey trustworthiness, consistently delivered in a believable manner, at every touch point.

6. The acceptance and use of direct mail by millennials will continue to explode. Yes, millennials. And, yes, snail mail. This demographic is the most likely to open and read direct mail. In fact, 63% reported that they made a purchase based on a direct mail piece they opened within the last 3 months (Info Trend Study of direct marketing in the US).

Perhaps their inundation with spam, interruptive advertising and meaningless content leaves them tired of looking at screens and searching for a “new” medium. After all, it’s not about technology; it’s about effectiveness.

7. While media spending on the Internet will tie with television for the largest expenditures in 2017, more marketers will recognize that the majority of major media spending is still accounted for by traditional media (65%). Television spending will increase by 1 percent, out of home by 4 percent, as radio remains unchanged and only magazines and newspapers will show declines (by 5 and 9 percent,respectively). Additionally, the Marketing Services category will increase by 2.8 percent to $237 billion, as led by sales promotion, telemarketing, direct mail and event sponsorships. (Advertising Age)

It goes without saying that determining where to spend your marketing communications dollars is becoming more complex. The key to doing so successfully is understanding the difference between selecting the newest “efficient” tactical tool, and selecting the most “effective” one. This becomes increasingly important for small businesses, who can’t afford costly mistakes.

8. Considerably more time and smart thinking will be put into the development of marketing and marketing communications strategy, positioning and planning. A “Meaningful Brands” study by Havas in 2015 reported that most people wouldn’t care if three-quarters of all brands disappeared for good! Further, most brands haven’t updated their strategies to meet today’s Internet-enabled buyers. These buyers have access to vast amounts of information and have a plethora of purchasing options at their fingertips. It’s more vital than ever that in order to survive, you must continue to keep your brand meaningful to your constituents.

Both for profit and nonprofit brands must make it absolutely clear how they differ from competition, and make their value proposition completely believable at every opportunity. Once your plan is implemented, you must also know what’s working and measure everything.

Value Marketing And Marketing Communications Consultants

2017 brings a considerable number of unknowns and concerns facing your customers, prospects and even your employees. They clearly are more cautious about what to believe and who to trust in the year ahead. All organizations are faced with these issues and the dilemma of how to have a successful business in this climate.

Many small and midsized organizations are partnering with established and independent senior level consultants to help them with marketing and marketing communications budgets, and plans – evaluating, developing, refining and, if appropriate, implementing. If this is something you might consider, look for people with broad B2B, B2C and nonprofit experience across industries and brands. Seek out consultants who are media neutral and aren’t selling one particular discipline. And make sure they’re passionate about analyzing results and willing to “tell it like it us”, so candor will flourish.

The Different Types of Promotional Items

When it comes to promotional items and promotional products, most people tend to think of pens, shirts, and mouse pads.

Those are by far some of the most common promotional items and promotional products available on the market.

The thing is, what most people don’t realize, is that nearly ANYTHING can become a promotional item, so long as you’re working with a great screen printing company. (Screen printing is the process of imprinting a logo or brand onto an item).

In today’s day and age, it’s important to be relevant to your market. While pens are great, and can be incredibly effective, there are thousands of other items to choose from that can be applied for promotional purposes.

For example, power banks, items that can charge a cell phone or tablet on the go, have become an increasingly popular item for promotional purposes. Nearly everyone owns at least one type of smart device, and keeping them charged can sometimes be difficult, especially when everyone is on the go so often.

Power banks allow the user to charge their smart phone or cell phone on the go. When you place your brand or logo on it, they will now think of your business every time they use it.

A few other great choices include promotional mugs (great for those who drinking coffee on a regular basis), promotional flashlights, promotional tire gauges, promotional cups, promotional umbrellas, and promotional backpacks.

Obviously, the nature of a business or event will determine what items work best, but it’s important not to just rely on pens or other basic items.

What’s best about choosing a different type of promotional item is, for one, people will be more likely to use it if it’s not a common promotional item, and that means more exposure for your business.

Secondly, keep in mind quality is very important when it comes to your specific items. If an item is only chosen based on price, it may reach more people, but if the quality is poor and the item is thrown away fast due to a lack of quality, that’s not nearly as effective as a promotional item that may be a bit costlier, but gets much more use and exposure.

After all, the end goal from promotional items is increased business.

If you’re new to promotional items, start with 3-5 different options. This way, you can get a feel for which items bring back the best results for your business.

If you’re purchasing promotional products for resale, be sure to understand your customers wants and needs, and to have a promotional product that is in line with what your customers are interested in.

Whatever items you may choose, just be sure to really look into all of your options. You may be surprised how much further a unique item can go.

Global Promo is an elite promotional group that specializes in promotional items, promotional products, screen printing, embroidery, custom apparel including custom shirt printing, and more.

Simple And Effective Small Business Marketing Strategies

A business will either offer services or products to the general public. There is always a need to come up with a marketing strategy for whatever business you are venturing in, whether new or old to make it more appealing and attracting to customers thereby bringing you good returns.

A business owner can’t just sit and hope that people will get to know about the existence of the business and come for the products and services offered there. Each and every business, be it a real estate, a health club, or even a small shopping mall need a marketing strategy to improve the sales and profits that come with that. There are various marketing strategies that small business owners can use to improve and help their businesses grow without having to spend too much money on.

The main purpose of coming up with a marketing strategy is to grab the attention of potential customers, arouse some interest hence triggering a desire to purchase your products and services. This means therefore that one has to come up with a strategy that will serve the purpose and maintain the new customers.

Gaining confidence
The first thing a business owner can do is to gain the confidence of the customer. This involves communicating to your potential customers why it is advantageous to do business with you. Ensure that your strategy shows the quality experience, dependability of your business and furthermore, make sure that you offer excellent service to the customer. This way, you will manage to gain their confidence making them become loyal to you. Always come up with ways to show them why they should do business with you and not your competitor.

Create awareness
Another great marketing strategy for small businesses is to create awareness among the targeted audience. The more you make people aware of what you have to offer, you will increase your chances of being recognized. However, make sure that the information you pass to the public while trying to get your brand, name and credibility recognized is true. It is useless to give wrong information for customers to come and then find out that what you told them is not what you have to offer them. It is good to include your good points in your campaign but also make sure that all the information is correct.

To create awareness, small business owners can distribute flyers and brochures giving all the relevant information hence marketing what they have.

Top 5 Trends To Driving The Future Of Marketing

No doubt, marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated and healthy, so, it can work for your business. It is a little bit complex to understand but not impossible of course. It’s almost the end of the year and it’s high time to focus on your efforts. With this keep in mind, plan something new and big for the upcoming year and these top 5 trends mentioned here helps you in driving the future of marketing.

Mobile Will Hit A New Milestone: Yes, you heard it right, mobile is the new future of marketing that allowed you to expand your business and drive more sales and traffic. So, this year you should also shift your focus from screen to mobile now to touch the new heights in your business.

Content Will Remain King: Needless to say, Content is, was and will remain the king of marketing. It grabs the attention of search engines and visitors as well to your website. In the coming up year, you have to be more focused on the quality content because this is the only thing that takes you to the success.

Customer Experience Still Matters A Lot: No doubt, customers now have more options than ever before and drive them to your website totally depend upon their experience, which still matters a lot. So take a little bit extra pain to provide best and never before customer experience, which holds them to your business for a longer time.

Social Media Becomes The Next Internet: Nowadays, everyone is online and social media platforms now become the integral part of our lives. If you want to get the ball in your court in the coming up year, so, take the help of social media because it will give you the best result than ever.

Brand Must Get Really Personal: Building a professional relationship with the customer is the one thing and understanding their need and do best to fulfill them is another, so, you should focus on it. This year brand must get really personal, so, it can win the loyalty of the customer and give them a reason to get connected with you.

Hire Influencers – 5 Top Reasons Why You Should

Why would you want to hire influencers to market your business?

The question often comes up in conversation with new clients, or those who might wonder why anyone would pay ‘the big bucks’ to get the right marketing strategist on their team. Influencers have a high impact on the market, and if they’re focused on your niche, it’s YOUR niche they have an impact on. Hire influencers because they influence the market in your favor!

So why would YOU hire influencers to market your business online?

Social Media Marketing

You hire influencers to produce massive influence over your business on social media, because they have an impact you may not have anywhere else. Numbers matter, and people who have high levels of influence on mass media are connected. They connect to a lot of people, because others value what they have to say and they listen. It really makes a difference how many people are listening. Numbers. It’s a real deal.

Article Marketing Strategies

Influential people drive crowds with their words. They write persuasive, compelling copy geared to captivating an audience. That audience becomes YOUR audience, because you connected with and hire influencers. Consequently, the result is income in your pocket from conversion marketing.

Keyword Optimized Content

Influential marketers understand the importance of generating highly polished, keyword optimized, content that drives traffic, because they require a lot of traffic to keep up their crowd marketing applications. Crowd marketing hovers close to content, because it’s filled to the brim with effective solutions. You need content. You must have solutions. Solution based content is expected when you hire influencers.

Compelling Calls to Action

Influential sales reps know how to close the sale. They fully understand the power of bringing the buyer to the market and closing the gap so they can’t leave. An influential sales rep will bring in massive numbers of well targeted prospects and sell them product, services, or contacts. The best results come from automated conversion tactics. The process works.

Hire Influencers to Promote

Obviously you’re not going to hire just anyone to promote your business. You’ll want someone in your industry, or who knows your industry in ways that will appeal to buyers within your niche. Who you hire to promote your business matters, almost as much as what they do to promote your business. The key is knowing who to hire, for how much, and why you need that specific person. Then putting that person on the rack to get the job done.

Importance of Perseverance In Advertising And Marketing

Have you ever spent time trying to market and advertise only to not see results? You probably feel like giving up or trying a different approach to business success. Before you decide to quit altogether, it’s important to understand why perseverance will serve you well in your business efforts. This article will highlight a few reasons why you should continue in your efforts no matter how tough things get.

#1: You May Not Realize It, But You Are Getting Results

You must always realize as long as one new person is viewing or paying attention to your advertisement or marketing efforts, you are making some kind of progress. Everyone has different expectations as to what progress is. Some want a high volume of sales over a quick period of time and others would like to see it over a longer period of time. But it’s important to step back and keep things in perspective. Remember that any step, no matter how small, is a step in the right direction. As wonderful as it is to see significant results over a short period of time, it may take a lot longer to see those results, but that’s no reason to give up on your marketing and advertising efforts. Keep at it and always keep a positive attitude in the process.

#2: Others Began To Realize Your Perseverance And Start To Buy Into Your Product

A good example of this is using Twitter to promote your business. When you start out, you may only have a few followers after doing your first few posts. After weeks and weeks of posting and staying active on Twitter, your number of followers increases. This is the result of perseverance as your hard-working efforts start to get noticed by others. What is important to remember is that this is a process that place over a long period of time. It’s not a quick fix. As you get more followers, you get more people who are interested in you, and eventually, your product.

8 Things to Consider Before Choosing a Technical Writer

We are in a time of increasing competition and the ever increasing need for good quality technical documentation both to support your business and market its credentials to other companies. Many more businesses are seeking to outsource their technical writing requirements. How do you find just the right person for the project? Here are eight things to consider first.

1) Experience: This is not the time to trust this very important assignment to someone new to the job. Ideally for technical writing you need both writing experience AND the required technical experience. For very in-depth articles and write papers there is only so far a quick Google search will go to providing you with a quality and insightful article. Technical document writing such as business proposals, tenders, business plans, Statements of Work, Case Studies etc. have a great deal riding on them, including the expansion of your company. They really need a writer who has written many of them before. On this note, always ask for a sample. You will not get a “live sample” from a writer with integrity because most of them write as ghost writers and many documents are confidential, but you should get a good example document from a writer that has been in business for some time.

2) Command of the language: Whilst many people are highly educated and can speak several languages, a native writer is always better. There are always little nuances that show up in the writing that look awkward and cause the reader to stumble if your chosen language is not their first, or has been used by them for many years. This can be a simple matter of grammar and spelling but can also be cultural references and how people are addressed.

3) Does your intended writer ask the appropriate questions? This comes down to experience again. At the very least they should ask you the following:

a) Your company brand.

b) The market for the document.

c) The aim of the document.

d) The tone of voice to use.

e) For an article: keywords and length.

f) For a white paper: the type, keywords and length.

4) Will the writing be outsourced? This is very important, as there are a lot of writing factories around who lure you in with good examples for reasonable prices. They then outsource the work to much cheaper and less able writers who produce poor quality work. Get a confirmation that the writer who wrote the samples is the one that will write for you.

5) Will it be unique? Some writers, particularly those newer at their job, do a quick research on Google and then run off a facsimile of a good article, changing a few words here and there. Some of the less able grab large chunks hoping that you do not notice. The really good ones write your articles and technical documents from scratch. Always use Copyscape to check your document before you pay, and build in the fact that you will into any project specification.

6) Is the writer professional at their job? Unfortunately there are writers around who see this art form as a method of making a quick dollar. A professional and experienced writer will:

a) Provide appropriate samples

b) Understand what you are trying to achieve from the writing

c) Ask the correct questions

d) Pass copyscape and preferably provide you with a unique article

e) Agree to work as a ghost writer and assign copyrights to your company after payment

f) Work efficiently without drama and being chased for work.

7) Is the price acceptable? Remember good quality technical documents take time; skill, experience and effort to both research and write. Information takes time to elicit from yourselves. If you keep a constant stream on needless messages to and fro or demand constant communication this is time consuming for your writer. If you want it very quick, the writer needs to work unsocial hours. This all takes time and costs. So work out the comfortable balance of quality, time and price that you can live with and remember the best writers will get it correct first time, the cheaper ones may not.

8) What does the process involve? For articles and white papers you really need your writer to ask the pertinent questions and then go away and write your document. For more complex technical documents such as a tender, business proposal, business plan, case study, manual etc. you should expect to be much more involved. You might even feel that you need guidance from your writer as to what you need to do and supply. After all you cannot think of everything. An experienced writer will have a written list of the process and/or be able to tell you what is involved. They will be proactive and communicative all along. Providing you with check lists, guidance notes and extra information as the project demands. Please expect to pay for this top-notch service though. If you want a business plan for $100 you are going to get a template, boiler plate document, badly spelled and bearing passing resemblance to your company. If you want a business plan that will win you funding and future business, then your writer will need to spend some time interviewing you to extract the relevant information. This service costs more than $100 but is so worth the price you pay.

If you get a positive response to all of your requirements above, then you have found a great, experienced technical writer that will produce quality and more importantly business winning documents for your company.

Travel the World of Freelancing

Are you a mother looking for ways to earn at the comfort of your home? Or a father who would like to use his talents, hobbies and interests to make money at the same time? Or an educator who would like to share his knowledge and expertise? Or a mere student who would like to be independent to support his studies? Or a team of experts with the goal to gain for value and profit? Or someone who wanted to set up a home business, a micro entrepreneur and who would like to be his own boss? Or are you the one who would like to change his career path or would like to have some sort of career break? Or simply someone who would like to have additional work and bonus income?

In this eon of high technology and social media proliferation, earning through freelancing is one of the ways to increase household or individual income.

Earning by freelancing can be your chance to achieve your vision, your dream and a decent way to gain extra income. This can even become a source of your full time earnings.

Why not read on and let us traverse the world of freelancing…

What is freelancing and freelancer?

Before, freelancing work is not so popular and not given any worth at all. Others perceive freelancer as person with no stable job and who do job hopping and hunting from one place to another. In short, no value.

Nowadays, in electronic media and eCommerce development, freelancing is already a “word of mouth”. There is a better connotation today when a freelancer says he belongs to this category. Freelancing is in stratum to compete with corporate giants earning competitively in a blink of an eye.

Others term it as outsourcing skilled and talented people in the project needed by client or buyer. The people in this kind of work are labeled as freelancer, freelance, freelance worker, independent contractor and the like.

The freelancer, the person who is doing freelancing activity, is a self-employed status and has no employee-employer relationship. This is based on mutually agreed arrangement and can be done either verbal or written form stating the requirement of the client including:

the type of work to be done

the deadline

the payment of a certain piece or specified work

the ways to pay the freelancer

and other specific details of a sale or contract

Other freelancers may even require proposal with quotations and deposits from the clients before pursuing the project. They may charge by the hour, day, on a per-project basis, or per piece rate. Some freelancers tried a value-based pricing on the perceived worth of the outputs to the client. It is a common practice to pay fractional fee on the onset as a downpayment or lump sum amount upon finishing the project. For longer period and complex projects, a payment schedule based on results is used which is most common in consulting jobs, where a phase by phase billing is more applicable.

Freelancing in a way is selling skills, talents and expertise with the desired result for a certain buyer or client. Freelancing can also be illustrated as the freelancer providing solutions to client’s problem/s. To optimize the freelancer’s results, one should focus on his own specializations in order to be effective and efficient.

Freelancers are represented by the organization like Freelancer to negotiate on their behalf who at the same time resell their capabilities to the potential clients.

The influence of internet revolutionized the word freelancing into a much detailed explanation, highfalutin terminologies in corporate world such as telecommuting, online outsourcing, offline outsourcing, crowdsourcing and business process outsourcing.

Where can we apply freelancing?

Freelancing has a wide array of applications, vast field, unlimited opportunities and through the advent of internet and uprising technology anything is possible and accessible.

Freelancing can be useful in the following works:

1. Blogging

2. Book Publishing

3. Journal Publishing

4. Magazine

5. Newspaper Publishing

6. Journalism

7. Technical Writing

8. Report Writing

9. Academic Writing

10. Tutoring

11. Article Rewriting

12. Business writing

13. Sports Writing

14. Feature Writing

15. Poem Writing

16. Literary Writing

17. Editing

18. Proof reading

19. Copywriting

20. Ghost Writing

21. Song Writing

22. Consulting (ISO 26000 Corporate Social Responsibility, ISO 9001 Quality Management System, Integrated Management System, ISO 14001 Environmental Management System, ISO 22000 Food Safety Management System)

23. Public Relations

24. Photojournalism

25. Photography

26. Full Marketing Collaterals Designing (from making of company logo, letterhead, business card, tarpaulins, stickers, flyers, billboards, signages, and several marketing and promotional items like corporate giveaways)

27. Photoshop

28. Graphics Designing

29. Logo Designing

30. Illustrator

31. PSD to HTML Making

32. Magazine or Newspaper’s Lay-out Designing

33. Website Development

34. Website Designing

35. Web Scraping

36. Indexing or Market Surveying

37. Content Creation

38. Content Management System (Joomla, WordPress, Drupal, Blogger)

39. Hacked Site Recovery and Protection

40. Coaching

41. Communication (Chat, SMS, Email Support)

42. Language Translation

43. Designing and Conceptualizing Content for PowerPoint Presentations and similar Open Source Presentations

44. Medical Transcription

45. Video Production

46. Flash Production

47. Video Editing

48. Sales and Offline Marketing

49. Telemarketing

50. Online or Internet Marketing

51. Customer Help Desk

52. Tour Guiding

53. Event Planning

54. Event Management

55. Speech Writing

56. Social Media Management

57. Computer Programming and Product Integration

58. Script Writing

59. Film Making

60. Film Reviewing

61. Music Composition

62. Accounting

63. Auditing (Finance and Quality)

64. Researching (Engineering, Mathematics, Science, Technology)

65. Training

66. Recruitment Advertising

67. Virtual Assistance

68. Data Encoding

69. Data Processing

70. Data Mining

71. Interior Designing

72. Gardening

73. Landscaping

74. Home Designing

75. Building Architectural Designing

76. Advertising

77. Open Innovation

78. Mobile Phone Programming

79. Cellular Phones Repairing

80. Game Design and Development

81. Games Installation

82. Operating System and Specialized Software Application

83. Social Media Optimization and Management

84. Search Engine Optimization and Inbound Marketing

85. Link Building

86. Software Architecture

87. Website Administration and Management

88. Finance and Loan Consulting

89. Legal Consulting

90. Business Consulting or Entrepreneurship Mentoring

91. Sports Coaching

92. Business Plan Making

93. Product Sourcing and Manufacturing and a lot more

94. E Commerce

95. Shopping Carts

96. Entertainment

97. Logistics and Product Sourcing

98. Toll Manufacturing and Packaging

99. Food Service Management, Canteen and Catering

100. Public Speaking and Hosting

101. Voice Talent Management, Broadcasting/ Radio Announcing

102. Health Care Management

103. Beauty Care

104. Hair Care

105. Janitorial Services

106. Manpower Services (Bartender, Waiter)

107. Medical Advice Services

108. Metal and Plastic Fabrication

109. Painting/ Repainting, Floor Coating

110. Waterproofing Services

111. Real Estate Development and a lot more…

The prospects and projects are countless. In the internet world, we can get projects and works from Freelancer.com’s website.

Why freelance, what are the benefits?

The client and the freelancer are both in a win-win scenario when they get into freelancing activity.

Essentially, freelancing is a planned action of the organization to focus on their core capabilities and transfer other processes or work to third party such as the freelancer. This aims to expedite work, to increase quality of the product or service and to save fund. In short, this will make the company become more productive and effective as an enterprise. At the same time, the receiver or the freelancer will gain income and experience, too.

Freelancers are paid commensurate to the services rendered to the client and to the negotiation process undertaken.

They can also earn money faster and more frequent than permanent or regular employees in a given period with the same kind of work. This is also dependent on freelancer’s competence, capability, marketing ability, connections and track record.

Flexibility in time or even time freedom to choose the work schedule made freelancing even more attractive to freelancers. They work at their own pace.

Freelancers can choose the place to work. It can be at home or a place conducive to them. It can even be more exciting and inspiring space or an “on the go” mood as it can be mobile too using the latest technology of Apple iPad or Samsung tablet.

Freelancing offers variety of works or projects. So, there’s no place for boredom. Having freelance works at hand, freelancers can earn more!

There could be times that perks may be offered specially for consultants, such as free travel and accommodation! Freelancing is available not only in your community or local market, but also nationally and internationally.

So, freelancing is a very satisfying experience as it gives the freelancer more agility to profit, has the option to work on his choice or market niche and perform at his own time and space.

How to become a freelancer?

There are several ways to freelance as there are also numerous websites regarding this matter. Just be mindful that there are genuine and bogus sites and so it is always necessary that we only negotiate to trusted sites. A newbie freelancer must choose a freelancing site which is known for integrity, reliability and if possible with huge clients’ base. It is no doubt to utilize the website of Freelancer Dot Com with its user-friendly interface.

Freelancer Dot Com is a site with reputation, experience and regarded as one of the top searched website as buzzed by influential world bloggers and SEO practitioners.

In http://www.freelancer.com, it is as easy as, A, B, C. The basic steps are:

A. Sign in

B. Bid

C. Get Hired

Freelancers can sign up for free and can bid on the freelance works posted by the buyers or clients or companies.

The numbers of projects and the total amount is so huge and we can get the share of the market most specially if you have the knowledge, skills, talent and attitude.

So, what are you waiting for, let us travel the world of freelancing! This is your time to shine and get more income.

Just try it and who knows you will be surprise how this piece of information can get you going and in turn your time to share this post to all your friends. You may feel free to comment and tell us also your experience about your journey in the world of freelancing…

Continue learning and keep on coming back to our site as juicier and interesting information is in the offing!

NexToronto is a web development company located in Toronto, Canada. We specialize in WordPress Development, web design, SEO, social media marketing, SEM, graphic design and other internet marketing services.

Business Growth Secret Revealed – Using a Marketing Calendar

Using a marketing calendar
Many business owners may not necessarily be doing their marketing planning this way or may choose to be doing this in a similar way. Either way, using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.

What is a marketing calendar?
A marketing calendar is a way to organize your marketing activity to specific dates or deadlines relevant to the target markets of your business;

For example a florist could target mother’s day marketing and promotion. It may be a more general month target of for instance targeting Christmas shoppers in November. It can also be used to schedule information or promotion to clients who have been engaged to services for a specific period, such as an insurance company may wish to do certain marketing activities prior to renewal dates for instance.

A marketing calendar can be a way of aiming at different key target markets throughout the year and aligning all the marketing efforts for greater impact in gaining your target markets.

You may also notice trends at certain times of the year, which you may choose to attempt to exploit more fully in your marketing calendar planning. For instance a financial planner may see a spike in new year resolutions leading to more interest in wealth creation early in the new year.

How to do a marketing calendar?
Your marketing calendar is a working document you can revise and update throughout the plan year. A marketing calendar should be simple. I recommend a simple spreadsheet matrix with months or dates with your key target market type described along with the key marketing efforts directed at that target market.

Go back and review your target markets.
A good business should know exactly who or what kind of client or customers it would like. Remind yourself the types of target markets that you may be winning more, make more money from, have more competitive strengths in, more specialized in or even just downright enjoy more. The key is don’t be too broad or have too many. The more specific your target market is, the easier your marketing becomes and chance of marketing success.

Review all of your marketing activity
If you haven’t already done so, go on and write down all your marketing efforts in detail and check on just how effective each marketing tool is for you. To state the obvious you should then consider putting more focus on the ones that work and eliminating the ones that don’t work. You could also try to match certain ones to the different target markets.

Some examples of your marketing efforts maybe be:
• Signage

• Social media

• Websites

• Referral partners

• Business networking

• Paid online marketing

• Asking for referrals

• Web blogging or SEO

• newsletters

What if this doesn’t apply to your type of business?
Perhaps your business is not at all dependent on the date or time of the year. If so, consider just having after care schedules to perhaps ask for referrals or cross sell you at a certain point after a sale.

Where do I find the time to do this?

Well often business owners do not get out of the business long enough to develop some systems to improve their businesses. If this is the case they are unlikely to get different results.

So they need to look at ways to free up their time to devote in this area. This can be achieved by delegating or training staff to be more capable and giving the business owner more time to develop their business.

Otherwise they may simply outsource their marketing and grow their business that way.

Some other examples
• One business owner says he arranges a highly discounted sale of stock or wrongly sized materials. As well as clearing out stock, staying tidy, it brought in new people into his showroom and lead to sale of his real product too.

• Use a regular say monthly newsletter of useful information or stock listing to your customer list. It will be a great way to keep you in mind of the customers. You may also be inviting them to buy or use your services at the perfect time they may be considering that very purchase at that time.

• Curiously at times of elections spending can slump in economies. So you could factor this into your marketing calendar too.

Here are some reasons why a marketing calendar will help your business grow
1. having a plan gets you to a destination. You will be efficient in knowing what to do at certain times of the year and can repeat these year in year out.

2. Focusing on less gets you a better result. Improving your efficiency from your marketing tools will get you better results.

3. More clients and customers come with more marketing activity. Thinking in this way and implementing a system to gain new clients will be effective in improving your sales.

4. Improve your branding and reputation. Honestly, being consistent and having good marketing activity will make you appear to be an even more successful business therefore attracting more clients and customers.

5. Become more productive. By working on your business you will learn how to outsource and delegate. This will also get your more profit or results with your time.

6. Making more success in your business always improves your personal life balance. So having more profits may in turn means more holidays or more staff to help you better enjoy your non working life.